We want to bring you a bit closer to some of the folks that help make The Edinburgh Tool Library the special place that it is, and shine a light on some of the unsung volunteers, characters and creatives that help to build our community. First up, is Zoe Ugne, who volunteers every Wednesday, yet is probably not someone you will have ever met at the Tool Library.
Tell us a bit about yourself, what do you do, how are you creative, and what do you do at ETL?
I’m a brand strategist, lead designer, and founder with over 8 years of industry experience. My business, Studio Zo, is a collective of creatives crafting psychology-informed brand identities for purpose-driven, ambitious founders.
As a volunteer, I help ETL with their graphics – brand guidelines, and print design, and I make sure their visual identity game is strong and uniform.
Who is your inspiration? Where does your creativity come from?
I have an older sister, and I grew up constantly trying to reach her level of skill and creativity (she’s an interior designer).
Nowadays, my creativity comes from… noticing life. I know only a handful of people who truly notice little funny/interesting details in our everyday lives. A famous example would be John Wilson. Also, various events, like spoken word, exhibitions, and random open mics, are absolutely essential for keeping that creativity fire going.
Why do you think sharing/the ETL ethos is important in the modern world?
A few important reasons: we are One, and we should share ā kindness, love and tools; there are too many of us, and weĀ can’tĀ keep making things; we need to think about our impact on this planet. The reality is that Earth would thrive without us.
Why is volunteering important to you?
BecauseĀ itāsĀ about giving. Giving more allows us to feel more connected to our community and the world,Ā itāsĀ healthy.
If readers want to follow or commission your work, how do they find out more about you/get in touch with you?
Email me atĀ hi@studio-zo.comĀ andĀ IāllĀ get right back to you. You are also welcome to visit our websiteĀ studio-zo.com,Ā follow us on InstagramĀ @studiozo_designĀ and connect with me on LinkedInĀ https://www.linkedin.com/in/studio-zo/
